Source: economictimes.com
BigAdda, a part of Reliance ADA group, launched its social networking site on Monday.
It has associated with five youth icons in order to develop niche communities to cater to users' varied interests.
Photographer Atul Kasbekar would create a community for users who're interested in mobile photography. Users would be encouraged to shoot and upload photos from their mobile phones and the best photographer will get a chance to work on an assignment with Kasbekar.
Top golfer Irina Brar will create a community focusing on girls in sports. Madhur Bhandarkar will build a community for video category and encourage users to share their scripts and video stories.
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