Source: businessstandard.com
Massive Multiplayer Online Game (MMOG) company Level Up has decided to change its business model. It has set up an online mall to earn revenues by selling virtual items instead of taking subscription fees for its MMOG and Massive Multiplayer Online Role-Playing games(MMORPGs) like Ragnarok, Gunz and Ozworld.
Sify has also developed a similar business model around Rakion-Sify's MMORPG. It has also lined up Nostale-an entry level MMORPG around the same business model- for beta testing next month. But it plans to continue with the subscription model for its older MMORPG-A3.
Experts expect a massive shift from subscription model to sale of virtual items.
Change in the business model is expected to attract more entry level gamers. Level Up has already witnessed a 100 percent increase in the number of players for free.
The MMORPG/MMOG market is witnessing an explosive growth in the number of titles. level Up is planing to launch three more MMOGs/MMORPGs over the next three to six months, Sify is introducing Nostale next month, Kreeda Games is also planning to launch a new title , Zapak.com plans to launch two MMOGs in the next 3-6 months, Mobile2Win is planning to launch its MMOG, City Racer, soon.
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