source: Business Standard
tata Consultancy Services (TCS) had adopted a multi-pronged appraoch to deal with the impact of an appreciating rupee on its profitability, CEO and Managing Director S Ramadorai indicated today.
He said the company could demand "certain price" through value creation, especially from new customers. TCS had hedged to the extent of $2.5 billion, Ramadorai said at a press conference, adding that it had also focused on improving productivity.
"The whole idea is to spread presence across multiple geographies, of which India is a critical part," he said.
TCS, the country's biggest software exporter, has seen margins erode as the Indian currency has risen 9 percent against the dollar since january this year.
The US is the biggest market for Indian IT companies.
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